Ia
orana [name],
2005
Awareness Campaign
We
have listed below the creative elements and
locations of our current advertising efforts
on the West Coast of the United States. We currently
have four main categories of advertising taking
place: Online, Cable TV, Magazines and Outdoor.
Since
the launch of TTNA's Awareness Campaign, we
have significantly grown the volume of measured
traffic to our website both in "Visits"
and "Unique Visitors." In addition,
we have increased the number of rotated leads
through our website as well as through the toll-free
call-to-action used for the cable spots as outlined
below.
Please
click on the blue hyperlinks to view the creative
for each section.
-
Online
- We have activated online web banners
with CNN.com and WSJ.com as of the beginning
of May. We are currently tracking the leads
and responses to these online banners.
Please click here to view the creative
-
Cable
TV - We have launched two separate
commercials which are currently airing in
and around Los Angeles, Orange County, San
Francisco, Marin County, La Jolla, Palm Springs,
and Santa Barbara, as well as Scottsdale,
Arizona. The commercials are airing on cable
networks in these areas, including A&E,
Bravo, CNN, Discovery, E!, Food, Fox News,
HGTV, the Travel Channel, Oxygen, Soapnet,
Lifetime Movie Network and the Hallmark Channel.
The commercials will run through June 26,
2005. The commercials contain two call-to-actions,
the 877-Go-Tahiti phone number and www.877-Go-Tahiti.com
and www.TahitiNow.com.
Please click here to view the creative
- Magazines
- We
currently have new advertisements running in
the following publications: Islands, Spa, Islands
Destination Weddings & Honeymoons, BMW,
Diversion, Robb Report, Arthur Frommer's Budget
Travel, Money magazine and Departures.
Please
click here to view the creative
- Outdoor
- We have created a new billboard which
will appear on the 405 freeway on June 6th.
The 405 is one of the busiest freeways in Southern
California, with plenty of traffic offering
drivers an opportunity to view the billboard
and entice them to visit the beautiful islands
of Tahiti.
Please
click here to view the creative
We
have also created a tracking system for the entire
campaign noted above. We have created various
tracking systems to measure Visits, Unique Visitors,
Special Offer Requests, and Planner Requests.
Should
you have any questions in regards to the current
Awareness Campaign, or simply would like to offer
your feedback, please do not hesitate to contact
our team!
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