in Tonight on NBC at 8:00 PM - Average Joe - Tahiti!
#1 network, NBC, will be airing the "Average
Joe: The Joes Strike Back" episode shot in
Tahiti and Moorea tonight at 8:00 PM!
Tourisme North America, Radisson
Plaza Resort Tahiti and Air
Tahiti Nui joined forces on this project for
national, prime time exposure on America's number
one network, NBC. With two full episodes shot
on the islands of Tahiti and Moorea, there will
be a total of 84 minutes highlighting the destination.
Total air time value exceeds $16-million USD in
AVE (Advertising Value Equivalence, meaning if
we had purchased that amount of advertising time
on NBC in that time slot, the cost would have
approximated $16-million USD). Images of Air Tahiti
Nui in flight, the Radisson Plaza Resort Tahiti,
as well as many other locations on these two islands
have been incorporated into the content of the
three previous installments of "Average Joe"
averaged a powerful 5.7 rating among adults
18-49 (equaling 5.8 million homes!),
a 54 percent improvement over NBC's earlier series
programming in that time period. "Average
Joe" also outscored time-period rival "CSI:
Miami" in several key upscale ratings categories,
such as adults 18-49 living in homes with incomes
of $75,000 or more. The first edition of "Average
Joe" finished as the season's #12 series
among adults 18-49.
"Average Joe: The Joes Strike Back"
- the newest and boldest installment of NBC's
popular relationship series about average-looking
guys with big hearts and great personalities
hoping to win the love of a beautiful woman
- premiered on Tuesday, June 28, with more twists,
turns and conflicts than ever before.
lively six-episode series will also include
a romantic getaway to exotic Tahiti, surprise
visitors for both the Joes and Anna, and the
return of three of the most popular former "Average
Joes" in the premiere to help coach the
new Joes on their quest for love. This edition
will also feature a totally new dynamic to help
even the score for Joes everywhere: each week,
one eliminated Joe will be chosen to get a whole
new look and viewers will see what happens when
the new Joes return looking their best.
text provided by NBC