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From December 22, 2003 to February 8, 2004, OJS ’04 generated:
-
1,752 phone calls
- Over
11,700 Web click-throughs
Advertising
The advertising campaign for OJS ‘04 ran in four key West
Coast newspapers. The program was funded by Tahiti Tourisme and
Air Tahiti Nui. Ads ran in the Sunday Travel Section over a four-week
period (from January 11 through February 1), in the following
newspapers:
- Los Angeles
Times, Readership of 3,461,720
- San Francisco
Chronicle, Readership of 1,301,883
- Arizona
Republic, Readership of 1,304,400
- Denver
Post, Readership of 970,935
The
combined weekly readership was 7,038,938 for a total readership
of 28,155,752.
In addition
to the print advertising efforts, an e-marketing campaign was
also conducted to consumers and Travel Agents by blasting targeted
e-specials to opt-in databases supplied by Air Tahiti Nui and
Tahiti Tourisme, N.A. The e-specials listed the $999 package price,
the OJS ‘04 Web 800 telephone number, and an OJS ‘04
banner.
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