July 2005, Air Tahiti Nui launches direct flights
from New York to Papeete, Tahiti. This is one
of the biggest announcements in ATN's history,
and plans are underway for a major marketing campaign
to support the launch.
efforts have increased over the past several months
on the East Coast from Tahiti Tourisme North America
to increase awareness and strengthen distribution
systems. TTNA has made contact with a number of
tour operators on the east coast to solicit their
participation on developing product for Tahiti
and Her Islands. Several preferred operators are
currently considering a dedicated New York section
in their brochures as well.
programs have been gearing up in six key North
East geographic areas. Magazine and newspaper
co-op advertising in travel, dive and honeymoon
publications, each with specific targets and a
focus on North East travelers are underway. In
addition, TTNA has submitted a request for a supplemental
advertising budget for 2005 to increase awareness
of Tahiti on the East Coast and to support the
new ATN route.
Tourisme North America’s public relations
efforts have focused on targeting specific messages
appealing to travelers in the North East. Recent
press trips have garnered coverage in key regional
newspapers, including the Boston Globe, the New
York Times and the New York Post.
during the month of July, TTNA and ATN conducted
a total of six focus group research sessions in
Massachusetts, Connecticut, New York and Philadelphia.
The groups focused on perceptions from key demographic
travelers, including high income travelers and
engaged travelers (potential Honeymooners), to
very high income international travelers.
are also underway to increase training for Tour
Operator and Travel Agent staff on the East Coast.
TTNA currently has over 300 travel agents enrolled
in our Tahiti Tiare Specialist Program from the
East Coast, a number that continues to grow.
more information on Air Tahiti Nui, please visit: