The Condé Nast Traveler Gold List is hot off the press, and Tahiti rankings are high!

28,000 subscribers to Condé Nast Traveler filled out their 2005 Readers' Choice Poll, with the world's finest hotels, resorts, and cruise lines. This is CNT's 12th Annual Gold List. The categories were: rooms, service, food, location, design, and activities. These ratings are then averaged for the "score" noted below.

The following Partners were listed as follows, congratulations to each of you!

The Public Relations focus for 2005 continued to center around integrating TTNA's key communication points in high-profile print, broadcast, and online media reaching specific, identified niche markets: General Leisure, Honeymoon and Romance, Spa, Soft Adventure, Cruise, Dive, Gay/Lesbian, and Food.

As a non-paid medium, Public Relations is a difficult marketing medium to measure accurately. TTNA uses an industry recognized measurement tool for print media, AVE, or Advertising Value Equivalent, which reflects actual costs that would have been incurred to purchase advertising space corresponding to the public relations coverage received. It is important to note that AVE is the cost for advertising, and editorial content is viewed as much more impactful and valuable third party endorsement.

In 2005, TTNA's public relations print efforts registered an impressive $21,842,564 AVE result. Due to the two successful reality shows shot in Tahiti, Moorea, and Bora Bora (Average Joe Tahiti and Sports Illustrated Swimsuit Model Search, both by NBC), TTNA registered over $33 million USD in AVE for our joint broadcast efforts with our Partners.

-Features in each of this segment's biggest three publications - Modern Bride, Bridal Guide, and Bride's were all placed in 2005. Additionally, in 2006, Tahiti and Her Islands will be featured in Bride's Honeymoon's and Weddings Away.

-Tahiti and Her Islands were also featured in a prime time airing on America's #1 network, NBC, as noted below with Average Joe - The Joes Strike Back.

-Today's Bride, a Canadian publication, ran a feature with over four pages from their publisher's honeymoon in Tahiti, Moorea, and Bora Bora.

-Mariage Quebec again ran a brief one-page on French Polynesia in their third quarterly issue in 2005.

-Islands Destination Weddings & Honeymoons included Tahiti and Her Islands in their wedding's away guide in the Fall of 2005.

-The 2005 Sports Illustrated Swimsuit issue, the highest selling single issue magazine on the market, featured Bora Bora as one of the shoot locations. Additionally, a model search reality series was shot in conjunction with the issue and aired on prime time television, again with Bora Bora prominently featured.

-Playboy magazine featured a fashion layout shot in Tahiti for their new "Mantrack" section.

-Islands Magazine offered exceptional editorial coverage through the year, highlighting not only the Society Islands but also many of the outer islands and Tahiti's Hidden Paradises.

-Scuba Diving and Sport Diver, the two leading publications in this category, each produced several feature stories on diving in Tahiti in 2005.

-A number of high-profile daily newspapers also covered diving in Tahiti in their respective Travel sections, including the New York Times, Atlanta Journal Constitution, and New York Post.

-In the Jan/Feb issue of Scuba Diving magazine, their Reader's Choice Awards were announced. French Polynesia rated as follows (in the Pacific & Indian Oceans category):

-The single largest circulation publication on the market, AARP The Magazine (circ 17,500,000-plus), featured a report on cruising options in Tahiti.

-National Geographic Adventure ran a story on cruising in Tahiti, as did widely published newspapers such as Los Angeles Times, New York Times, and the San Francisco Chronicle.

-The Chicago Tribune ran an article featuring the m/s Paul Gauguin and mentions of other cruise options in Tahiti and Her Islands.

-The San Francisco Chronicle featured a beautiful article discussing the Aranui Freighter, and offering other soft adventure / cruise options for the South Pacific.

-Out Traveler highlighted Tahiti on the cover and in a 16-page editorial feature on the island of Bora Bora. The article has over 15 images including a full-page image on the contents page.

-Passport Magazine included a highlight page on special services for a Tahiti partner in their Fall issue, including images and contact information.

-Articles from RSVP's recent escape to Tahiti's Hidden Paradise are expected to appear in the summer of 2006.

-Shape magazine, one of the most popular women's magazines on the market, featured a series of articles in four issues of Shape focusing on the healing and spa opportunities in Tahiti.

-Spa Magazine featured an 8-page article by Laurel Delp in the Jan / Feb 2006 issue. Bora Bora also received a mention on the cover.

-National Geographic Adventure covered kayaking in the Tuamotu atolls and hiking on Moorea and Tahiti.

-Additional soft adventure coverage appeared in outlets such as Men's Journal, Los Angeles Times, Surfer magazine, and Outside magazine (excerpt on right).

-National Geographic Traveler featured a huge 10-page spread in their Jan/Feb '06 issue with tons of images by writer / photographer Bob Krist.