What is the origin of SPF40?
SPF40 came about because many industry sources advised that a cost effective, highly focused training event would be an excellent way to showcase our diverse South Pacific destinations, the variety of products, their exciting attractions and unique cultures. With that, six National Tourism Offices jumped into action to culminate their efforts to create SPF40, which has proven to be one of the most successful and well-received events in the industry in recent years. Over the last two years we have had the addition of two more South Pacific destinations, as well as growing numbers of participants and attendees. At the close of each year’s event, the committee closely reviews the feedback received and from that the program is adjusted to meet the needs of the market, as well as the needs of our participating Suppliers. For 2007 we are looking forward to another growth in both participants and attendees!

Key objectives of SPF40
- Educate North American Tour Operator staff and Retail Travel Agents about our 8 South Pacific Island destinations
- Increase awareness of the wide range of South Pacific tourism products
- Increase awareness of the attractions and cultural diversity of each destination
- Increase selling opportunities for South Pacific product in the North American market
- Build relationships with key North American product personnel and sellers of the South Pacific.

For more information,